Fisher Liberty Gold sells gold and silver coins and sets up precious-metals IRAs for people saving for retirement. Its buyers are making a considered, high-value purchase, so the site has to explain the coins and the IRA process clearly and make the next step, a call or a free IRA kit, easy to take.
The client's team supplied the designs. My job was to build them in Webflow with a structured CMS for the coin catalog and the articles, and to make every layout hold up on phone and desktop. Success meant a catalog the team could update without a developer, and a site that looked as considered on a phone as on a desktop.