Brand identity design for startups ready for the website that comes next
A logo, color palette and type system for a new company or a rebrand, plus a short guide your team will actually open. It's all set up to move straight into your website's design and Webflow build.
Who this is for four common starting points
Most identity projects start from one of these. If one sounds like you, this is the right page.
Already have a logo and need the pages?
See Web design- 01
A new company, no logo yet
The website is next on the list, and it needs something to be built around.
- 02
A logo made in a weekend
It did the job at launch. Now it looks smaller than the business behind it.
- 03
A rebrand before a redesign
The new site should launch with the new look, not carry the old one for another year.
- 04
Every file looks different
The deck, the posts and the site each use their own colors and fonts.
If you need naming, packaging or signage, or strategy workshops for a large team, a branding agency with those specialists will serve you better.
What's included in every identity
Six things come with every identity, and each one is made to work on a website first.
- 01A logo in every version you needPrimary, horizontal, stacked and icon versions, plus a favicon, in light and dark.
- 02A color palette with exact valuesHEX and RGB for screens, CMYK for print, and which pairs are readable as text.
- 03Type for headings and bodyTwo typefaces with sizes set for the web, and the licence each one needs.
- 04Rules your team can followClear space, minimum sizes and the few things never to do with the logo.
- 05Files for every useSVG and PNG for screens, PDF and EPS for print, named so anyone can find them.
- 06A guide short enough to useA 12 to 15 page PDF with the Starter Kit and Full Identity, plus the colors and type saved as variables for the website.
Add to the same project one plan, one person
My other services, quoted together with the identity, so nothing gets lost between studios. Switch one on to see it join the plan.
- Paid fontsDesktop and web licences, only if a paid typeface is chosenPaid to the foundry
- Trademark search and filingOptional, and best done with a lawyerPaid to your lawyer or trademark office
How an identity project runs in four steps
The same four steps every time, each ending with something you can check before the next one starts.
See the full process- 01
Brief and quote
A call about the business, your buyers and the companies you compete with, then a written quote.
- You get
- A written quote
- 02
Directions
Two routes for the mark, or three when the brief is still open, each shown on a real page and a business card.
- You get
- Routes to choose from
- 03
Refine
The chosen route refined over two rounds, with colors and type built around it.
- You get
- The final identity
- 04
Guide and files
The rules written up, every file exported and the variables ready for the site.
- You get
- A guide and every file
Related work one build like this one
What shapes the timeline and the quote
Every quote is written for the project, starting from my published prices. These four things move it most.
A typical identity takes 2 to 4 weeks from signed quote to final files.
A typical identity takes 2 to 4 weeks from signed quote to final files.
Brand identity questions before you start
Have a question this list misses? Book a call and ask me. You talk to me, not a salesperson.
How many logo options will I see?
Two directions at the start, or three when the brief is still open, each shown in use rather than on a blank page. You pick one, and we refine it over two rounds. The quote says how many directions before we start.
Do I own the logo and the files?
Yes. The final logo, files and guide become yours once the final invoice is paid. Concepts you didn't choose stay with me.
Is a logo the same as a trademark?
No. I design the mark, but a trademark search and filing are legal work. I'm not a lawyer, so for those you'd work with one, and their fees are paid to them directly.
Can you design the website afterwards?
Yes, and that is why the identity is set up the way it is. The colors and type are saved as variables, so the page designs and the Webflow build start from them on day one. Nicolle Alex Therapy went from identity to live site this way.
Related services before the site is designed
The same person, the same standards, at the stage before this one and after it.
What will your site cost? Find out in two minutes
Build your estimate
Pick your services, answer a few quick questions and watch the price and timeline build as you go. No email needed to see it.
- A price range and timeline, worked out from my real prices
- Fixed price confirmed on a 30-minute call
Rather talk it through? Book a call
