New Delhi ·  IST

Brand identity design for startups ready for the website that comes next

A logo, color palette and type system for a new company or a rebrand, plus a short guide your team will actually open. It's all set up to move straight into your website's design and Webflow build.

Who this is for four common starting points

Most identity projects start from one of these. If one sounds like you, this is the right page.

Already have a logo and need the pages?

See Web design
  1. 01

    A new company, no logo yet

    The website is next on the list, and it needs something to be built around.

  2. 02

    A logo made in a weekend

    It did the job at launch. Now it looks smaller than the business behind it.

  3. 03

    A rebrand before a redesign

    The new site should launch with the new look, not carry the old one for another year.

  4. 04

    Every file looks different

    The deck, the posts and the site each use their own colors and fonts.

Not a fit

If you need naming, packaging or signage, or strategy workshops for a large team, a branding agency with those specialists will serve you better.

Add to the same project one plan, one person

My other services, quoted together with the identity, so nothing gets lost between studios. Switch one on to see it join the plan.

Billed to you directlyOutside my quote, paid straight to the provider
  • Paid fontsDesktop and web licences, only if a paid typeface is chosen
    Paid to the foundry
  • Trademark search and filingOptional, and best done with a lawyer
    Paid to your lawyer or trademark office

How an identity project runs in four steps

The same four steps every time, each ending with something you can check before the next one starts.

See the full process
  1. 01

    Brief and quote

    A call about the business, your buyers and the companies you compete with, then a written quote.

    You get
    A written quote
  2. 02

    Directions

    Two routes for the mark, or three when the brief is still open, each shown on a real page and a business card.

    You get
    Routes to choose from
  3. 03

    Refine

    The chosen route refined over two rounds, with colors and type built around it.

    You get
    The final identity
  4. 04

    Guide and files

    The rules written up, every file exported and the variables ready for the site.

    You get
    A guide and every file

Related work one build like this one

Identity, design and build
Nicolle Alex Therapy website on desktop and phone

Nicolle Alex Therapy

Brand identity, page design and the Webflow build from one pair of hands, on Client-First with CMS-driven pages.

  • Brand identity
  • Web design
  • Webflow build
Nicolle Alex Therapy

What shapes the timeline and the quote

Every quote is written for the project, starting from my published prices. These four things move it most.

A typical identity takes 2 to 4 weeks from signed quote to final files.

Price estimate A price range in two minutes. No email needed.

A typical identity takes 2 to 4 weeks from signed quote to final files.

Price estimate A price range in two minutes. No email needed.

Brand identity questions before you start

Have a question this list misses? Book a call and ask me. You talk to me, not a salesperson.

How many logo options will I see?

Two directions at the start, or three when the brief is still open, each shown in use rather than on a blank page. You pick one, and we refine it over two rounds. The quote says how many directions before we start.

Do I own the logo and the files?

Yes. The final logo, files and guide become yours once the final invoice is paid. Concepts you didn't choose stay with me.

Is a logo the same as a trademark?

No. I design the mark, but a trademark search and filing are legal work. I'm not a lawyer, so for those you'd work with one, and their fees are paid to them directly.

Can you design the website afterwards?

Yes, and that is why the identity is set up the way it is. The colors and type are saved as variables, so the page designs and the Webflow build start from them on day one. Nicolle Alex Therapy went from identity to live site this way.

What will your site cost? Find out in two minutes

Build your estimate

Pick your services, answer a few quick questions and watch the price and timeline build as you go. No email needed to see it.

  • A price range and timeline, worked out from my real prices
  • Fixed price confirmed on a 30-minute call
Price your project

Rather talk it through? Book a call

Brand identity
Price in two minutes
Price estimate